Client: Vodafone Fiji
Company: Pasifika Communications Limited
Role: Writer & Producer
Year: 2015
The sports campaign’s goal was to promote Vodafone Fiji’s sponsorships of many of Fiji’s major sports. We did this by emphasizing the teams and highlighting the unique relationship between players and their fans. I worked on this campaign as a writer, producer and production coordinator. This campaign was rolled out as a series with 1 x 60 second TVC featuring all sports and 3 x 30 second TVCs featuring the Bati Team, 7s Team and Soccer Team. Other campaign components created consisted of press ads, magazine ads, billboards and radio ads.