Erica Kelly Campbell

About Me

Marketer, Digital Marketer, Advertiser, Creative Conceptualist and Project Manager.

Throughout my career I have worn many hats and developed a range of different skills that help me bring ideas and campaigns to life. I’m passionate and enjoy working with various mediums and platforms.


Graduate Certificate in Applied Marketing
Southern Institute of Technology
2021 – 2023
Certificate in Web Development (Level 5) (Micro-credential)
Yoobee Colleges Limited
Bachelor of Communications Studies
Auckland University of Technology (AUT)
2011 – 2013
Certificate in Communication Studies
Auckland University of Technology (AUT)


Digital Marketing Specialist


Christchurch, New Zealand | April 2023 – Current

  • Assisting businesses with marketing from strategy through to execution.
  • Website building, user journeys, content creation and website management.
  • Digital Marketing services – Social Media Management, Social Ads (Meta and LinkedIn), Google Ads and Email Marketing.
  • Campaign and digital project management.
  • Consultations and staff training.

Digital Marketing Specialist


Invercargill, New Zealand | Sept 2021 – Nov 2022

  • Responsible for managing and maintaining all online marketing and business websites (Essential Resources NZ & AU (e-commerce) and iUgo (Edtech) NZ & AU).
  • Used Active Campaign to set up and run email marketing campaigns.
  • Social Media Marketing across LinkedIn, Facebook and Instagram.
  • Conducted regular SEO research, checks and improvements.
  • Managed Google Ads and strategic placements on other platforms.
  • Assisted the company to improve and implement the foundations needed to create effective content, workflows and campaigns.



Invercargill, New Zealand | Nov 2018 – Sept 2021

  • Managed all online marketing initiatives for all faculties and campuses (Invercargill, Gore, Queenstown, Christchurch, Auckland, Telford, MAINZ and SIT2LRN Online).
  • Created, maintained and managed Google Ads, Social Media Ads, Email Marketing, SEO and website updates and content.
  • Campaign creation and project management.
  • Improved and maintained course description content.
  • Online Open Night set up and project management.
  • Strategy and UX development and improvements.
  • Monthly analytics and reporting for management and stakeholders.


Suva, Fiji | Mar 2015 – Oct 2018

CREATIVE & DIGITAL MANAGER | Nov 2017 – Oct 2018

  • Manager for the Graphics and Digital Departments (total of 6 staff members). 
  • Started up the digital department for the company and provided creative direction for design and campaigns.
  • Content creation of graphics and simple editing. 
  • Strategy, planning and project management of client services.
  • Website planning and project management.
  • Analytics and reporting.
  • Managed Social Media for Fonterra in the Pacific Islands, social media pages for Goodman Fielder Fiji, Makans Pharmaceuticals, and produced digital content for Vodafone Fiji.

CREATIVE DIRECTOR | Mar 2016 – Nov 2017

  • Campaign pitching to clients.
  • Concept development for TV, radio and print advertising.
  • Quality control of video and print.
  • Worked with both commercial and non-commercial clients such as Fonterra New Zealand, Vodafone Fiji, Goodman Fielder Fiji, European Union and UNICEF.
  • Managed production and supervised graphic design team.

PRODUCER DIRECTOR | Mar 2015 – Mar 2016

  • Team Lead and Manager for both the Production and Post-Production Departments (4 staff members).
  • Produced and directed TV adverts, Radio ads and documentaries.
  • Concept development and script writing for TV, radio and documentaries.


VELOCITY CREATIVE (Now known as Saturday)

Auckland, New Zealand | May 2014 – Mar 2015

  • Assisted with project management of branding and design projects.
  • Worked with clients such as Sky Television,
  • FMG Insurance, Restaurant Brands, Auckland
  • Kindergarten, Waste Management and more.
  • Provided a link between clients and the studio.
  • Ensured projects were delivered on time and on budget.


  • LinkedIn Marketing Solutions Fundamentals – Mar 2024
  • Google Ads Search Certification – Feb 2024
  • Google Analytics Certification – Jun 2023
  • Certificate of Completion – Social Media for Edtech Workshop – ADMA – Dec 2021
  • Digital Marketing for SMBs (SEMrush) – Oct 2021
  • Digital Marketing Hubspot Academy – Jun 2021
  • Hootsuite Social Media Marketing Certificate – Mar 2018
  • Google Digital Garage Certification – Feb 2018


  • Campaign Conception Creation
  • Paid Digital Advertising
  • Campaign Concept Creation
  • Campaign Management
  • Strategy
  • Project Management
  • Content Creation (Visual and Written)
  • Website Building
  • Creative Thinking and Problem Solving
  • Email Marketing