Client: Fonterra
Company: Pasifika Communications Limited
Role: Producer / Director
Year: 2017
Fonterra wanted to run a campaign to raise awareness about its Country Soft margarine in Fiji. I conceptualised with the Pasifika Team and presented two concepts to the client.
The concept chosen was “Spread the Taste”. It aimed to be simple, enticing and memorable with a catchy jingle and delicious foods. The ad was a traditional type of ‘try me’ campaign where the audience was shown how delicious the product was and how it could be used.
Besides working on the concept and presenting it, I assisted with the jingle script and wrote and directed the tv ad.