Cereal Characters

Client: Goodman Fielder Fiji
Company: Pasifika Communication
Role: Art Director, Designer
Year: 2017

The team was tasked with creating characters for the client’s new cereal range. The graphic designers submitted their take on the characters that they wanted and I also did the same.

I am not a designer or illustrator, but I felt that I could also contribute a design option for the client. The characters that I submitted in the proposal with the other options was chosen and further developed to be printed onto different flavour cereal boxes.