Company: Essential Resources Educational Publishers
Role: Digital Marketing Specialist
Year: 2021 – 2022
As part of my role as Essential Resources’ Digital Marketing Specialist, I was tasked with managing and optimising their social media channels such as Facebook, Instagram, LinkedIn and Pinterest for both Essential Resources and their Edtech business, iUgo.
I managed the content calendar, scheduling and content creation for all of the channels. I also set up a Facebook shop so that users could view and purchase available products and so that posts could tag relevant products to increase awareness.
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